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SPAR, the UK’s leading independent convenience group and partner of British Athletics, today (17th May), launched a new campaign designed to support community sport across the United Kingdom. ‘The People’s Podium’ will see SPAR celebrate a selection of incredible local community sport heroes and provide £18,000 of funding for their projects.

Members of the public can now nominate individuals that they think deserve recognition. To nominate someone supporting sport in the community for a place on the People’s Podium and the chance to win £10,000 for their local project, people simply need to visit @SPARintheUK on Facebook or

An expert panel made up of representatives from SPAR and British Athletics will then select the five most deserving individuals based on their achievements and the impact they have had on their local community through sport. Each of the five individuals selected will be awarded a £2,000 cash prize to go towards their project, with one overall winner earning a total of £10,000.

SPAR is also committed to using its sponsorship of British Athletics to bring athletes closer to their communities, with a selection of incredible athletes - Dina Asher-Smith, Andrew Pozzi, Eilidh Doyle, Tom Gale, Emily Diamond, Megan Marrs and Holly Bradshaw – set to play a part in the People’s Podium campaign.

The athletes will be working alongside SPAR to help encourage more nominations and reward the incredible individuals voted on by the public. Athletes will visit one of the five winners in their own community to see first-hand the incredible work they do and give each winner an unforgettable experience.

With over 2600 stores across the UK, SPAR is at the heart of many local communities. The People’s Podium campaign is a demonstration of SPAR’s commitment to always be there to support local people and their communities, anytime and anywhere.

Speaking at the launch, Michael Lawless, Interim Brand & Marketing Director at SPAR UK said: “All over the UK, SPAR is at the heart of communities. We’ve long believed that sport is one of the best ways of bringing these communities together.  But sport can’t succeed without the committed individuals that give so much.

“The People’s Podium is a simple campaign to celebrate and reward the unsung individuals that do wonderful things through sport. We hope that this campaign and the funding we will provide will enable more people to experience the benefit of sport in their area.” 

Nominations are now open to put incredible people supporting UK sport on The People’s Podium. To nominate go to @SPARintheUK on Facebook or visit the @SPARScotlandOfficial on Facebook and link through.