EILIDH DOYLE VISITS SPAR

Date Published:

SPAR Scotland is delighted to welcome Eilidh Doyle to its SPAR store in Halbeath, Dunfermline on Wednesday 30th January.

Eilidh Doyle, originally from Perth, is a British track and field athlete who specialises in the 400 metres hurdles and the 4 x 400 metres relay. She represented Great Britain at the 2012 Olympic Games in London, and won an Olympic bronze medal in the 4 x 400 metres relay at the 2016 Games in Rio de Janeiro.

Eilidh will be visiting the SPAR store from 11am until 1pm on Wednesday 30th January to meet customers and will also be available for photographs and autographs.

CJ Lang and Son Limited Marketing Manager Paula Middleton said: “We are thrilled to have Eilidh visit our SPAR store in Halbeath. It’s great to have such a respected athlete visit our store and meet our customers.

As principal sponsor, we take our commitment to European indoor athletics very seriously. We are proud to be supporting the 2019 European Athletics Indoor Championships taking place from 1st – 3rd March at Glasgow’s Emirates Arena,” she added.

Other marketing activities taking place in SPAR stores across Scotland in the lead up to the Glasgow games include fleet branding, in-store POS, leaflets, social media and a six day SPAR tour by Scottee the mascot.

SPAR is principal sponsor of European Athletics and has been since 1996.