SPAR SCOTLAND FIRST TO MARKET WITH GRAHAM’S SKYR POUCHES

Date Published:

Skyr

Dundee-based SPAR wholesaler and retailer CJ Lang & Son Ltd, is delighted to be chosen by Graham’s the Family Dairy as the first retailer to sell its new Graham’s Skyr pouches, a Scandinavian-style cultured dairy product naturally high in protein.

On sale this week in selected SPAR Scotland stores, the leading convenience retailer is excited to be the first to market in Scotland with the innovative new pouches made with Scottish milk from Graham’s the Family Dairy’s 110 farming partners, live cultures and carefully sourced fruit. 

Skyr, is a cultured dairy product native to Iceland, and is made from skimmed milk with nutritional properties similar to Greek yoghurt. 

The new Skyr pouches are available in three delicious flavours, passion fruit, mango and papaya, raspberry and superberry. 

Colin McLean, CEO at SPAR Scotland said: “We are delighted to be chosen by Graham’s to be the first retail outlet in Scotland to sell their new Skyr pouches.

“Being the first retailer to sell this exciting new range from Graham’s the Family Dairy gives us a huge competitive advantage. It enables our SPAR stores to establish strong brand recognition and customer loyalty before the roll out to other retail outlets across Scotland.

“Graham’s Skyr handy 150g pouches are a great ‘on the go’ product and a perfect addition to our SPAR stores,” he added.

Graham’s Skyr is made with pure Scottish milk from 110 of their farming partners, live cultures and carefully sourced fruit. It is high in protein, fat-free and has 30% less sugar than other flavoured yogurts in the market. 

Robert Graham, the MD at Graham’s the Family Dairy said: “We are incredibly proud to introduce customers to our Skyr in a new pouch format with CJ Lang in Scotland, through SPAR stores. Skyr is our best performing new product launch and continues to exceed all sales expectations. This new pouch format for Skyr is in direct response to the growing customer demand of functional and healthy ‘on-the-go’ snack choices.

Family Values, innovation and product development are something we pride ourselves on, all qualities which CJ Lang share. We will continue to create delicious, nutritional and exceptional quality Scottish dairy products to local customers. 

Always keen to hear and respond to our customer feedback, we hope that they will be as excited about our new Skyr pouches as we are.”

Graham’s Skyr is high in protein, only 130 calories per pouch, fat free, low in sugar and made from all natural ingredients.

Now available in 150g pouches, perfect as a healthy breakfast or snack on-the-go at the special launch price of 75p. (Normal RRP is £1.00).

SPAR Scotland will be supporting the launch with in-store marketing collateral and on all social media channels.