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SPAR UK has recently launched its first ever ’12 Deals of Christmas’ campaign, offering shopper’s fantastic new promotions and money-off deals every week.

Offers will run on a variety of products including top brands from suppliers including P&G, PepsiCo, Britvic, AB InBev and KP Snacks, as well as on Christmas essentials and SPAR Brand’s fantastic award-winning products.

The market-leading deals started running weekly from 1st October and will continue up until Christmas Eve. The campaign is expected to generate a sales opportunity of £12 million.

The ’12 Deals of Christmas’ campaign has and will continue to be supported by a raft of marketing activity, including national newspaper adverts, in-store Point of Sale, SPAR Live radio and digital support on the SPAR website, Twitter and Facebook. 

And it is not just for the customers! A retailer incentive will also run, offering a top prize of two pairs of tickets and conference packages for the SPAR Conference in San Diego.  The prizes will go to the two stores who generate the biggest value via the campaign. 

Laura McNally, SPAR UK Senior Marketing Manager, said: “The launch of our ’12 Deals of Christmas’ promotion is a testament to SPAR’s ability to innovate with new marketing campaigns, keeping things fresh and interesting for retailers and shoppers alike.

As retailers are fighting for extra footfall, promotions such as these have and will continue to drive even more shoppers to SPAR stores every week from early October until Christmas!”