SPAR Scotland back on TV with value campaign

Category: Latest News


SPAR, the leading convenience retailer in Scotland, launches a three month value campaign on Scottish TV screens starting from 25 January 2021.


SPAR Scotland is back on the television channel, STV, on 25 January 2021 with a number of value offers running for two weeks.  Running in conjunction with its most recent in-store adverts highlighting the great value available in SPAR stores the length and breadth of the country, the new TV adverts will focus on the everyday value offered in stores.


Brands being advertised by SPAR Scotland on STV during this two week period will include: Walkers, Robinsons, Aero, Baxters, Fray Bentos, Carlsberg and Budweiser. 


In addition to the January campaign, another two week advertising slot will run during GMTV from 15 February 2021 which will feature a range of breakfast offers. 30 airtime spots will run over two weeks – 15 slots per week.


In March, SPAR Scotland will be back on STV from 29 March 2021 for another two week burst with the same advert design but with fresh new offers.


Colin McLean, CEO of SPAR Scotland, said: “We know investing in TV is a huge commitment but based on the compiled data, TV reaches a great number of the Scottish population especially now when we are encouraged to stay home and stay safe. The unique combination of this reach and the huge volume of time the population is spending watching TV makes it a powerful form of advertising for us. Value today is important to our customers and our continued advertising campaign gives us a great opportunity to promote this message on TV for the first three months of the year.”

Running alongside the TV airtime, SPAR Scotland will be supporting the advertising campaign via a social media campaign, in-store radio and in-store POS. 

SPAR Scotland is a family owned Scottish wholesale and convenience business.

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